GLOSSARY & EDUCATION

Trade Business Systems Glossary

Plain-English definitions of the marketing, CRM, and operations terms every trade business owner should understand before buying a system.

North & Nova Co.Rochester, NY

Sales

The time between a lead coming in and the first response from the business.

A visual representation of every lead moving through stages from new to booked to paid.

An automatic text message sent to a caller within seconds of a missed call.

A system that tracks every lead, customer, and job from first contact through repeat business.

The carrier registration system for businesses sending application-to-person text messages from a 10-digit local number.

The practice of filtering review requests based on a customer's rating, which violates Google's policy.

The free Google listing that appears in Maps and local search results for a business.

The top three local business results Google shows above organic search results for location-based queries.

A website built to convert visitors into calls and bookings, not just to look good.

The system of requesting, monitoring, and responding to online reviews across platforms.

No pitch. We map how work flows through your business and show you where it leaks, whether we work together or not.