Built for plumbing companies

Your busiest week shouldn’t be the week your plumbing company loses jobs.

When a wet week hits in spring, every sump pump in the county quits at once. The companies that win those weeks aren’t always the best plumbers. They’re the ones that answer, book, and follow up while everyone else is buried. We build and run that side of your company.

15-minute call. No pitch, no deck. Just a clear read on where you’re the bottleneck.

1

Free 15-Min Review

We get on a quick call and find the exact spots your business still runs through you. You leave with a clear read, even if we never work together. Costs nothing.

2

Foundation Install

A one-time build. We put in the missing pieces so leads, follow-up, and jobs stop depending on your memory.

3

Operating Partner

We run and tighten the system every month, so the business keeps moving without you stuck in the middle of it.

The Problem

The phone rings most when you can least afford to answer it.

A flooded-basement morning and a frozen-pipe cold snap hit the same way. Calls stack up, quotes wait, and you end up dispatching, quoting, and chasing callbacks at 9pm. Effort isn’t the problem. Everything routing through you is.

Emergency callsQuotesJob schedulingMaintenance renewalsCallbacksAfter-hours callsCrew questionsEvery decision
The Shift

From owner-dependent to business-operated.

Owner-Dependent

  • Owner answers everything
  • Leads slip through the cracks
  • Work lives in someone’s memory
  • Follow-up is inconsistent
  • Growth creates more chaos

Business-Operated

  • Every lead gets handled the same way
  • Everyone knows who does what next
  • The same steps run every time, with or without you
  • Customer follow-up runs on its own
  • You can see where every job stands without being the one moving it
See the difference

What the system actually changes.

Before: you are the hub

Every task points back at you. Nothing moves until you touch it.

Calls Quotes Follow-up Scheduling Issues Team YOUBOTTLENECK

After: a line that runs itself

Work moves through five stages on its own. You watch it, you don’t carry it.

ATTRACT CONVERT DELIVER RETAIN GROW YOUOVERSIGHT
What North & Nova installs

The plumbing setup.

01

Attract

When the basement floods at 2am and they search “emergency plumber near me,” you’re the company they find, with reviews that settle it.

02

Convert

Every call gets answered or texted back in seconds, and quotes get followed up even mid-rush.

03

Deliver

Water heater swaps and service calls sit on a board the whole crew can see, not in your head.

04

Retain

Maintenance agreement customers hear from you before the wet season, so sump checks and water heater flushes book themselves.

05

Grow

Most of your best jobs start with somebody passing your name along. We build the part that asks, on purpose.

The Offer

Start with the free 15-minute review.

In 15 minutes, we pinpoint where your business still depends on you, and what to fix first.

Free Entry Point
$0

Free 15-Min Review

A short call that shows the exact spots the business still runs through you. No deck, no pitch, just a clear read on where you’re the bottleneck and what it takes to fix it.

Book My Free 15-Min Review
Step One

Foundation Install

One-time build

We put in every missing piece. The clean before-and-after that makes the rest run on its own.

See What’s Included
Ongoing

Operating Partner

Monthly partnership

We run it for you and tighten it every month, so the business keeps moving without you in the middle of it.

See What’s Included
The Step-Away Test

Could your business run without you next week?

Answer three questions. If most of these still need you, you don’t own a business yet, you are the business. That’s exactly what the free review fixes.

If you took a week off in April, would 2am emergency calls still get answered and booked?

YESNO

Does quote follow-up happen without you remembering at 9pm?

YESNO

Could a water heater job move from sold to scheduled without your phone?

YESNO
Flip the switches to see where you stand.
Book My Free 15-Min Review
Proof

A system you can see in the numbers.

5
Stages in the setup
15 min
To find your bottleneck
$0
To start the conversation
Operators we build for
Tire & Auto ShopRochester area, NY
Land Care CompanyGenesee County, NY
Concrete ContractorRochester area, NY
BakeryUpstate NY
Straight Answers

What plumbing owners ask first.

What does North & Nova actually do for a plumbing company?+
We build the office side of your company so it runs without you: every call answered or texted back, quotes followed up, jobs on a board the crew can see, and maintenance customers hearing from you before the busy seasons. You stay on the work. The company keeps moving.
We already have someone in the office. Why would we need this?+
Because one person can’t answer three calls at once when half the county’s basements are taking on water, and nobody follows up on quotes at 9pm. This backs your office up. When they can’t pick up, the caller still gets a text right back and a way to book, and no quote sits cold because somebody got busy.
Is this an answering service for plumbers?+
No call center, no script readers. Your phones ring the way they always have. The difference is what happens when nobody can grab it, at 2pm or 2am: the caller gets an automated text back from your number in seconds, that’s missed-call text back, with a real way to book or say it’s urgent. Nobody hits voicemail and moves on to the next plumber on the list.
We already run ServiceTitan or Housecall Pro. Is this another system to learn?+
Keep your field software. Dispatch, invoicing, job costing, all of that stays put. We install and run the customer-facing side around it: answering, booking, quote follow-up, reviews, and seasonal reminders. It’s not marketing software you have to learn. We run it, you see the results.
What happens on the free 15-minute review?+
Fifteen minutes on the phone. You tell us how work comes in and where it piles up, we tell you the exact spots the business still depends on you. No pitch, no deck. You leave with a clear read either way, even if we never work together.
How is this different from hiring a marketing agency?+
An agency sells you lead generation and hands you the follow-up. We fix the other side first: what happens after somebody reaches out. It’s the same five-stage operating system we install for every trade, tuned to plumbing. Once nothing slips, more leads are actually worth paying for.
How does pricing work?+
The 15-minute review is free. After that it's a one-time build to put the system in, then an optional monthly partnership where we run it and keep tightening it. You see the full plan and the price before anything gets built.
Do you only work with plumbing companies near Rochester?+
We’re based in Rochester and build for plumbing companies across New York State, Monroe County out to Genesee County and beyond. The install runs over a few working calls and screen shares, so it works the same in Batavia or Buffalo as it does here.
The Freedom Shift

Run the season instead of letting it run you.

Book My Free 15-Min Review

15-minute call. No pitch. Just clarity.

We build the systems that keep your business running when you step away.

Ready to
step back?
Book a call

Free 15-minute call. No pitch, just a look at what's slowing you down.

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