Built for electrical contractorsYou can’t wire a panel and run the office at the same time.

Service calls, panel upgrades, and new-build bids all want an answer today. We build the side of your shop that answers, books, and follows up, so the work keeps moving while you stay on the tools.

Book My Free 15-Min Review→ See How It Works→

15-minute call. No pitch, no deck. Just a clear read on where you’re the bottleneck.

1

Free 15-Min Review

We get on a quick call and find the exact spots your business still runs through you. You leave with a clear read, even if we never work together. Costs nothing.

2

Foundation Install

A one-time build. We put in the missing pieces so leads, follow-up, and jobs stop depending on your memory.

3

Operating Partner

We run and tighten the system every month, so the business keeps moving without you stuck in the middle of it.

The Problem

The office rides in your passenger seat.

Most electrical shops run two speeds at once: same-day service calls and bids that take weeks. Both fight for the same phone, yours. Quotes go out late, follow-up slips, and good bids die quietly while you’re on a ladder.

Service callsBidsSchedulingPermits and inspectionsFollow-upCrew questionsInvoices
The Shift

From owner-dependent to business-operated.

Owner-Dependent

  • Owner answers everything
  • Leads slip through the cracks
  • Work lives in someone’s memory
  • Follow-up is inconsistent
  • Growth creates more chaos
→

Business-Operated

  • Every lead gets handled the same way
  • Everyone knows who does what next
  • The same steps run every time, with or without you
  • Customer follow-up runs on its own
  • You can see where every job stands without being the one moving it
See the difference

What the system actually changes.

Before: you are the hub

Every task points back at you. Nothing moves until you touch it.

Calls Quotes Follow-up Scheduling Issues Team YOUBOTTLENECK

After: a line that runs itself

Work moves through five stages on its own. You watch it, you don’t carry it.

ATTRACT CONVERT DELIVER RETAIN GROW YOUOVERSIGHT
What North & Nova installs

The Electrical setup.

01

Attract

When somebody needs an electrician they can trust, your name comes up, with the license and reviews to back it.

Runs on Local SEO + Smart Website

02

Convert

Calls get answered, bids get followed up, and booked work lands on a board the whole shop sees.

Runs on Missed Call Text-Back + Online Booking

03

Deliver

Jobs move through rough-in, inspection, and final without you re-explaining the plan.

Runs on Lead Tracking

04

Retain

Panel ages, service reminders, and past-customer check-ins that go out on their own.

Runs on Email & SMS

05

Grow

Electricians get hired on a name passed along, from a GC, a neighbor, a plumber. We build the part that keeps your name moving.

Runs on Reputation Management

The Offer

Start with the free 15-minute review.

In 15 minutes, we pinpoint where your business still depends on you, and what to fix first.

Free Entry Point
$0

Free 15-Min Review

A short call that shows the exact spots the business still runs through you. No deck, no pitch, just a clear read on where you’re the bottleneck and what it takes to fix it.

Book My Free 15-Min Review→
Step One

Foundation Install

One-time build

We put in every missing piece. The clean before-and-after that makes the rest run on its own.

See What’s Included→
Ongoing

Operating Partner

Monthly partnership

We run it for you and tighten it every month, so the business keeps moving without you in the middle of it.

See What’s Included→
The Step-Away Test

Could your business run without you next week?

Answer three questions. If most of these still need you, you don’t own a business yet, you are the business. That’s exactly what the free review fixes.

If you’re in a panel all day, do new calls still get answered and booked?

YESNO

Do open bids get followed up without you remembering?

YESNO

Could a job get scheduled and invoiced without routing through you?

YESNO
Flip the switches to see where you stand.
Book My Free 15-Min Review→
Proof

A system you can see in the numbers.

5
Stages in the setup
15 min
To find your bottleneck
$0
To start the conversation
Operators we build for
Hooper’s TireRochester, NY
Tombstone Land CareGenesee County, NY
Freedom ConcreteRochester area, NY
Gregory’s BakeryUpstate NY
Straight Answers

What owners ask first.

What does North & Nova actually do for an electrical shop?+
We build the office side of your shop: calls answered, bids tracked and followed up, jobs moving through rough-in to final without living in your head, and your name moving to the next customer after every job.
Most of our work comes through GCs and word of mouth. Do we even need this?+
That’s the best reason to have it. Referred work still has to reach you, get quoted, and get followed up, and a GC who can’t get you on the phone calls the next electrician on the list. This catches what your reputation earns, and asks for the next referral after every job.
How do electrical contractors get more leads?+
Be reachable and be provable. Most service calls go to the first shop that picks up, and most bids go to the shop that followed up. The system answers every call, texts back the ones you miss, and chases every open bid until it signs or dies, residential or commercial. Most electrical contractor lead generation means buying shared leads and racing four other shops to a homeowner who never asked for you. We’d rather build the side that makes your own phone ring and lets none of it slip.
Does this replace our dispatch software?+
No. ServiceTitan, Housecall Pro, FieldEdge, whatever runs your trucks and techs, keep it. That’s the right tool for dispatch and billable hours. We run what happens before the dispatch: getting found, answering the call, tracking the bid, chasing the follow-up, stacking the reviews, and sending the reminders that keep next season booked. Signed work drops onto your board and rolls like it always has.
Can it help us sell home maintenance plans?+
That’s the Retain stage doing its job. The best moment to sell a maintenance plan is right after a job the customer’s happy with, so the ask goes out then, on its own. Renewals and annual visit reminders run without you, and slow weeks get filled from the plan list instead of waiting on the phone to ring. Steady work between the big jobs is the whole point.
What happens on the free 15-minute review?+
Fifteen minutes on the phone. You tell us how work comes in and where it piles up, we tell you the exact spots the business still depends on you. No pitch, no deck. You leave with a clear read either way, even if we never work together.
How is this different from hiring a marketing agency?+
An agency sells you more leads and hands you the follow-up. We fix the other side first: what happens after somebody reaches out. Once nothing slips, more leads are actually worth paying for.
How does pricing work?+
The 15-minute review is free. After that it's a one-time build to put the system in, then an optional monthly partnership where we run it and keep tightening it. You see the full plan and the price before anything gets built.
The Freedom Shift

Stay on the tools. The office runs anyway.

Book My Free 15-Min Review→

15-minute call. No pitch. Just clarity.

We build the systems that keep your business running when you step away.

Rochester, NY +1 585-299-5148 [email protected]

Services

Smart Website Local SEO Google Business Profile Reputation Missed Call Text-Back AI Receptionist Lead Tracking Email & SMS

Industries

All Industries HVAC Roofing Plumbing Electrical Landscaping Insulation General Contractors Epoxy Flooring Med Spas

Company

The System Case Studies Insights Resources About Contact
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step back?
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