Privacy Policy
Effective August 29, 2026 · Last updated August 29, 2026
This policy explains what information North & Nova Co. collects, why we collect it, who we share it with, and what you can do about it. It covers this website and the services we provide to our clients.
We have tried to write it in plain language. If something here is unclear, ask us and we will explain it rather than pointing you back at the paragraph.
1. Who we are
North & Nova Co. ([[ LEGAL ENTITY NAME, for example: Zack Roberts d/b/a North & Nova Co. ]]) builds and runs marketing and operations systems for owner-run businesses. We are based at:
[[ MAILING ADDRESS LINE 1 ]]
[[ CITY, STATE, ZIP ]]
Email: [email protected]
Phone: 585-299-5148
For anything in this policy, that email address is the one to use.
2. What we collect
Information you give us
- Contact details. Your name, email address, phone number, business name, and anything else you type into a form or tell us on a call.
- Booking details. When you schedule a call, the time you picked and whatever you shared about your business in the booking form.
- Messages. The content of emails, text messages, chat messages and form submissions you send us.
- Billing information. If you become a client, the details needed to invoice and take payment. Card numbers are handled by our payment processor and we do not store them.
Information collected automatically
- Usage data. Pages visited, time on page, referring site, approximate location based on IP address, browser and device type.
- Cookies and similar technology. See section 7.
Confirm before publishing: if you record calls, use session recording, or capture anything beyond the fields above, it has to be listed here. Delete this box once you have checked.
3. How we use it
We use the information above to:
- Reply to you, answer questions, and schedule and hold calls.
- Provide, run and support the services a client has bought.
- Send invoices and take payment.
- Send follow-up messages by email and text, where you have agreed to receive them.
- Understand how the site is used so we can improve it.
- Meet legal, tax and accounting obligations.
We do not sell your personal information, and we do not sell or rent contact lists.
4. Who we share it with
We share information with service providers who help us run the business, and only as much as they need to do their job. By category, those are:
| Category | What they do |
|---|---|
| Platform and hosting providers | Run this website, our forms, calendars, email and text messaging |
| Payment processing | Take and record payments |
| Analytics | Tell us how the site is used |
| Professional advisers | Accounting, tax and legal support |
We may also disclose information if the law requires it, if we need to enforce an agreement, or if the business is sold or merged. In that last case we would tell you before your information moved to a new owner.
5. Text messages and consent
Some of what we build for clients sends text messages, and we may send you text messages too. This section explains how that works.
How we get consent
We only send text messages to people who have given permission, either by ticking a consent box on a form, replying to a message, or asking us to text them. Consent to receive texts is never a condition of buying anything from us.
Mobile information is not sold or shared. No mobile information will be sold or shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors who support the messaging platform is limited to what is needed to deliver the message, and those parties are not permitted to use it for their own marketing.
What we send and how often
Messages relate to your enquiry, your booking, or the work we are doing for you. Message frequency varies. Message and data rates may apply.
How to stop
Reply STOP to any message to opt out. You will get one confirmation and then nothing further. Reply HELP for help, or contact us at [email protected] or 585-299-5148.
Carriers
Mobile carriers are not liable for delayed or undelivered messages.
6. Data we handle on behalf of clients
When we build and run systems for a client, we handle information about their customers. Two things are true about that data:
- It belongs to the client. Not to us. We process it to deliver the service they have asked for, and for nothing else.
- It is exportable. A client can ask for their contacts, call history and notes at any time, in a usable format.
If you are a customer of one of our clients and you want to know how your information is handled, that client's own privacy policy governs it. We are happy to point you in the right direction if you contact us.
7. Cookies and tracking
This site uses cookies and similar technology to keep the site working, remember preferences, and measure how the site is used. Some are set by the analytics providers named by category in section 4.
You can block or delete cookies in your browser settings. Parts of the site may not work properly if you do.
We do not currently respond to Do Not Track browser signals, because there is no agreed standard for what to do when we receive one.
8. How long we keep it
We keep information for as long as we need it for the purpose it was collected, and then for as long as the law requires. In practice:
- Enquiries that do not become clients: [[ RETENTION PERIOD, for example: 24 months ]], then deleted.
- Client records: for the length of the engagement and [[ RETENTION PERIOD, for example: 7 years ]] after it ends, for tax and accounting.
- Text and email opt-out records: kept indefinitely, because we have to know not to contact you again.
9. Your rights
Whatever state you are in, you can ask us to:
- Tell you what information we hold about you.
- Correct anything that is wrong.
- Delete it, where we are not required to keep it.
- Stop sending you marketing messages.
Email [email protected] and we will respond within 30 days. We will not charge you for it and we will not treat you differently for asking.
California residents
If you live in California, the CCPA and CPRA give you the rights above plus the right to know what categories of personal information we collect and disclose, and the right to opt out of the sale or sharing of personal information. We do not sell or share personal information as those terms are defined, so there is nothing to opt out of, but the right to ask still stands. You can also designate an authorised agent to make a request for you.
Confirm before publishing: if you take clients in the EU or UK, this page needs a GDPR section covering lawful basis, international transfers and the right to complain to a supervisory authority. Tell me and I will add it. Delete this box once decided.
10. Security
We use reasonable technical and organisational measures to protect information, including access controls and encrypted connections. No method of transmission or storage is completely secure, and we will not claim otherwise. If a breach affects your information, we will notify you as required by law.
11. Children
Our services are for businesses. We do not knowingly collect information from anyone under 16. If you believe a child has given us information, contact us and we will delete it.
12. Changes and contact
If we change this policy we will update the date at the top of the page. If a change is significant, we will tell affected clients directly rather than relying on you to notice.
Questions about this policy, or about information we hold:
[email protected] · 585-299-5148