Privacy Policy

1. Information We Collect

1.1 Information You Provide to Us

We may collect information that you voluntarily provide when you:

• Fill out a form on our website or landing pages
• Request a demo, proposal, or SmartSite build
• Book an appointment or strategy call
• Subscribe to a newsletter, download content, or opt in to SMS/email
• Communicate with us via SMS, email, or phone

This may include:

• Name and business name
• Email address
• Phone number
• Website URL and service details
• Billing and payment information (processed securely by our payment processor)
• Any additional information you submit in free-text fields

1.2 Information Collected Automatically

We may automatically collect certain information when you visit our website, including:

• IP address and approximate location
• Browser and device information
• Operating system
• Pages viewed and time spent
• Click behavior and referral information

We may use cookies, analytics tools (e.g., Google Analytics), and tracking technologies to collect this data.

1.3 Client Data Processed by North & Nova

If you use SmartSite services, we may process information about your customers (e.g., form submissions, bookings, SMS replies). We act as a service provider and process this information on your behalf.

2. How We Use Your Information

We use collected information to:

• Provide and improve our SmartSite services
• Respond to inquiries or support requests
• Set up accounts, subscriptions, and billing
• Configure websites, automations, SMS, and email systems
• Send confirmations, reminders, alerts, and service updates
• Analyze performance and enhance user experience
• Prevent fraud or misuse of our systems
• Comply with legal requirements
• Send marketing communications (with opt-out options available)

3. SMS, Email, and Other Communications

3.1 Client Communications from North & Nova Co.

When you provide your phone number or email address, you consent to receive communications from North & Nova Co., including:

• Account setup and onboarding messages
• Service notifications and support updates
• Appointment confirmations and reminders
• Billing and subscription notices
• Occasional updates or promotions

Message frequency varies. Message and data rates may apply.

3.2 Messages Sent Through Your SmartSite

If you use our SmartSite platform, we may send SMS or email messages to your customers on your behalf (e.g., missed-call text-backs, review requests, booking confirmations). You are responsible for obtaining consent from your contacts before messaging them.

• Ensuring proper opt-in disclosure
• Complying with messaging laws (TCPA, CAN-SPAM, etc.)
• Honoring opt-out requests

3.3 SMS Opt-In Consent (A2P Compliance)

North & Nova Co. sends SMS messages only to users who provide explicit opt-in consent through website forms, chat widgets, booking calendars, or by texting START to our business number. Consent language is displayed clearly at the point of collection, and all opt-ins are time-stamped and securely stored in our CRM.

3.4 Opt-Out Instructions (STOP/HELP Requirements)

Users may opt out of SMS messaging at any time by replying STOP. Users may request assistance by replying HELP. These commands work for all SMS communications sent by North & Nova Co. and SmartSite automations.

3.5 Email Preferences

You may unsubscribe from marketing emails using the link included in the message or by contacting us directly.

4. Cookies and Tracking Technologies

We use cookies and tracking tools to enhance performance, security, and personalization.

You may disable cookies in your browser settings, but some website features may not function properly.

5. How We Share Information

We do not sell personal information. We may share information:

• With trusted service providers (SMS/email platforms, CRMs, hosting providers)
• At your request when integrating with 3rd-party tools
• To comply with legal obligations
• During business transfers or acquisitions

6. Data Retention and Security

We retain data as long as necessary for service delivery, legal compliance, and account administration.

While we use reasonable security measures, no system is 100% secure.

7. Your Rights and Choices

Depending on your location, you may have rights to:

• Access your personal data
• Request corrections
• Request deletion of your information
• Limit or modify how we process your data
• Withdraw consent

Email us at [email protected] to submit a request.

8. Children’s Privacy

Our services are not intended for children under 13. We do not knowingly collect their information.

9. International Users

Your data may be stored and processed in the United States, where protections may differ from your region.

10. Changes to This Privacy Policy

We may update this Policy periodically. The revised version will be posted on this page.

11. Contact Information

If you have questions about this Privacy Policy, contact us at:

North & Nova Co.
Email: [email protected]
Phone: 704-682-8276
Website: northandnovaco.com
Location: Bergen, NY, USA