About → North & Nova | SmartSite™

The SmartSite Machine
That Connects Every Part
of Your Lead Flow

At the center is your SmartSite. Around it are the engines that turn calls, clicks, and conversations into booked jobs you can track, trust, and rely on — without chasing leads manually.

Booking System

Smart links, reminders, confirmations, and a unified calendar that turns interest into booked jobs.

Lead Capture

Forms, chat, and calls that route into one clean pipeline instead of scattered inboxes.

Missed Call Text Back

Every missed call gets an instant text and AI follow-up that moves people toward a yes or no.

What Makes North & Nova Different

1. Built for Speed

Most agencies take 4–8 weeks. We install a working SmartSite + automations in 48–72 hours.

2. Automation First

We build revenue systems: instant replies, AI follow-up sequences, review engines, and unified pipelines.

3. Jobs, Not Likes

No vanity metrics. Your SmartSite is judged entirely on booked jobs and revenue.

Who North & Nova Is Built For

We specialize in service businesses where missed calls = missed revenue.

  • HVAC & Home Services
  • Roofing & Construction
  • Concrete Coatings & Contractors
  • Plumbers, Electricians, Landscapers
  • Cleaning Companies & Med Spas
  • Tattoo Studios & Local Service Businesses

Our 72-Hour SmartSite Guarantee

We install an AI-driven system that turns your leads into booked jobs — automatically — within 72 hours, or you don’t pay.
No long contracts. No “wait and see.” We either ship a working SmartSite with live automations, or we haven’t done our job.

Built By an Operator, Not Just a Marketer

Zack Roberts – Founder & CEO

Hey, I’m Zack Roberts — Founder & CEO of North & Nova.

I’ve spent over a decade in operations, systems, and scaling real service businesses. I’ve lived the chaos of missed calls, forgotten follow-ups, and leads slipping through the cracks while you’re on a job.

North & Nova was born from one simple truth: service business owners shouldn’t have to choose between doing the work and chasing the work.

So we combined operations-grade systems with cutting-edge AI to build SmartSite™ — the first website that doesn’t just look good… it closes jobs while you’re busy working.

No fluff. No vanity metrics. Just more booked jobs, calmer days, and a business that finally runs without you babysitting every text and call.

Ready To Stop Losing Jobs To Voicemail?

See your SmartSite live. We’ll walk you through the system and show exactly how it installs into your business in 72 hours.

Book Your SmartSite Demo

North & Nova

SmartSites built for real service businesses that want more booked work — not just a prettier website.

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© 2025 North & Nova. All rights reserved. SmartSite™ is a registered service by North & Nova Co.