Built for med spa ownersYou can’t answer DMs from the treatment room.

The inquiries come from Instagram, Google, and your site while you’re with a patient, and the ones that wait an hour book somewhere else. We build the side of your med spa that answers, books, and follows up, so the calendar stays full without you living in your inbox.

Book My Free 15-Min Review→ See How It Works→

15-minute call. No pitch, no deck. Just a clear read on where you’re the bottleneck.

1

Free 15-Min Review

We get on a quick call and find the exact spots your business still runs through you. You leave with a clear read, even if we never work together. Costs nothing.

2

Foundation Install

A one-time build. We put in the missing pieces so leads, follow-up, and jobs stop depending on your memory.

3

Operating Partner

We run and tighten the system every month, so the business keeps moving without you stuck in the middle of it.

The Problem

The no-show doesn’t call. The chair just sits empty.

A med spa bleeds quietly: the DM nobody saw until closing, the consult that never got a follow-up, the 2pm filler appointment that didn’t show, the patient who came once for Botox and never heard from you again. None of it looks like a crisis. All of it is money the schedule already earned and then lost.

DMs and inquiriesBookingRemindersNo-showsConsult follow-upRebookingMemberships
The Shift

From owner-dependent to business-operated.

Owner-Dependent

  • Owner answers everything
  • Leads slip through the cracks
  • Work lives in someone’s memory
  • Follow-up is inconsistent
  • Growth creates more chaos
→

Business-Operated

  • Every lead gets handled the same way
  • Everyone knows who does what next
  • The same steps run every time, with or without you
  • Customer follow-up runs on its own
  • You can see where every job stands without being the one moving it
See the difference

What the system actually changes.

Before: you are the hub

Every task points back at you. Nothing moves until you touch it.

DMs Consults Follow-up Rebooking No-shows Team YOUBOTTLENECK

After: a line that runs itself

Work moves through five stages on its own. You watch it, you don’t carry it.

ATTRACT CONVERT DELIVER RETAIN GROW YOUOVERSIGHT
What North & Nova installs

The Med Spa setup.

01

Attract

When somebody nearby searches for Botox, filler, or laser, they find you, with the reviews and before-and-afters that make booking feel safe.

Runs on Local SEO + Smart Website

02

Convert

Every DM, call, and form gets an answer in minutes, and booking happens right in the conversation, not three days later.

Runs on Missed Call Text-Back + Online Booking

03

Deliver

Confirmations, reminders, and intake forms go out on their own, and deposit holds make no-shows rare instead of routine.

Runs on Lead Tracking

04

Retain

A Botox patient is due back in twelve weeks. The system remembers, and the rebooking ask goes out before the results wear off.

Runs on Email & SMS

05

Grow

Your happiest patients bring their friends. We build the part that asks for the review and the referral at the moment they’re glowing.

Runs on Reputation Management

The Offer

Start with the free 15-minute review.

In 15 minutes, we pinpoint where your business still depends on you, and what to fix first.

Free Entry Point
$0

Free 15-Min Review

A short call that shows the exact spots the business still runs through you. No deck, no pitch, just a clear read on where you’re the bottleneck and what it takes to fix it.

Book My Free 15-Min Review→
Step One

Foundation Install

One-time build

We put in every missing piece. The clean before-and-after that makes the rest run on its own.

See What’s Included→
Ongoing

Operating Partner

Monthly partnership

We run it for you and tighten it every month, so the business keeps moving without you in the middle of it.

See What’s Included→
The Step-Away Test

Could your business run without you next week?

Answer three questions. If most of these still need you, you don’t own a business yet, you are the business. That’s exactly what the free review fixes.

If you’re with patients all day, do new inquiries still get answered and booked?

YESNO

Do reminders, deposits, and rebooking asks go out without you thinking about them?

YESNO

Could a new patient get answered, booked, and reminded without your phone in your hand?

YESNO
Flip the switches to see where you stand.
Book My Free 15-Min Review→
Proof

A system you can see in the numbers.

5
Stages in the setup
15 min
To find your bottleneck
$0
To start the conversation
Operators we build for
Hooper’s TireRochester, NY
Tombstone Land CareGenesee County, NY
Freedom ConcreteRochester area, NY
Gregory’s BakeryUpstate NY
Straight Answers

What owners ask first.

What does North & Nova actually do for a med spa?+
We build the front-of-house side that runs without you: inquiries answered in minutes, consults booked, reminders and deposits cutting the no-shows, and patients hearing from you right when they’re due back. You stay with the patient. The phone stops running your day.
I’m the owner and the injector. When would I even manage this?+
That’s exactly who it’s built for. When the owner is also the provider, the business only gets worked on after close, and that’s why the DMs sit and the follow-up slips. This runs the front of house on its own and hands you a calendar that filled itself. You review it, you don’t push it.
How do med spas reduce no-shows?+
Make showing up the path of least resistance. Confirmation right after booking, reminders at the right spacing, an easy reschedule link so a conflict becomes a new time instead of an empty chair, and a card hold or deposit on the appointments that get skipped most. Most no-shows aren’t rude, they’re forgetful, and reminders are a lot cheaper than empty chairs.
How do we get more Botox patients?+
Two ways, and the cheaper one usually gets skipped. The obvious way is new patients: showing up when somebody searches, answering the DM in minutes, making booking one tap. The skipped way is the list you already have. Every patient who came once and never got a twelve-week reminder is a full chair you didn’t ask for. We wire both, and the second one tends to fill the calendar first.
Can it help us sell memberships?+
Memberships steady the month, but nobody buys one from a sign at checkout. The offer lands best right after a treatment the patient loved, so the ask goes out then, with the math that makes it obvious. Renewals, member perks, and monthly booking reminders run on their own after that. Recurring revenue is the difference between a good month and a good business.
We book through Mindbody. Does this replace it?+
No. Mindbody, Boulevard, Zenoti, Mangomint, whatever runs your book and your charts, keep it. Those are built for the schedule and the till. We run what happens around them: the answering, the follow-up, the reminders, the reviews, and the win-back list for patients who drifted. Booked appointments land where they always have.
What happens on the free 15-minute review?+
Fifteen minutes on the phone. You tell us how patients find you and where the day leaks, we tell you the exact spots the business still depends on you. No pitch, no deck. You leave with a clear read either way, even if we never work together.
How is this different from hiring a med spa marketing agency?+
A med spa marketing agency sells you ads and hands you the follow-up. We fix the other side first: what happens after somebody reaches out. Ads for injectables are expensive and the platforms are strict about medical claims, so pointing paid clicks at a front desk that can’t answer is the fastest way to burn a budget. Once nothing slips, ads become worth paying for.
How does pricing work?+
The 15-minute review is free. After that it’s a one-time build to put the system in, then an optional monthly partnership where we run it and keep tightening it. You see the full plan and the price before anything gets built.
The Freedom Shift

Full calendar, fewer no-shows, patients who come back.

Book My Free 15-Min Review→

15-minute call. No pitch. Just clarity.

Other work we build for
HVAC Plumbing Roofing Landscaping Epoxy Flooring Electrical General Contractors Insulation See all industries →

We build the systems that keep your business running when you step away.

Rochester, NY +1 585-299-5148 [email protected]

Services

Smart Website Local SEO Google Business Profile Reputation Missed Call Text-Back AI Receptionist Lead Tracking Email & SMS

Industries

All Industries HVAC Roofing Plumbing Electrical Landscaping Insulation General Contractors Epoxy Flooring Med Spas

Company

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