LOCAL SEO • GLOSSARY

Google Business Profile

The free Google listing that appears in Maps and local search results for a business.

North & Nova Co. business revenue and operations consultation
North & Nova Co.Rochester, NY
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A Google Business Profile (formerly Google My Business) is the free listing that appears in Google Maps and the local Map Pack when a customer searches for a business or service near them. For trade businesses, it is often the single most visible online asset, appearing above the website in local searches. An optimized profile with accurate hours, services, photos, and a steady stream of reviews directly drives calls and bookings. Our systems manage profile optimization, review requests, and posting to keep the profile active and ranking in the local three-pack.

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Google Business Profile

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