Speed to Lead

Speed to lead is the elapsed time between a prospect submitting a lead (a call, form, or text) and the business making first contact. Research consistently shows that responding within the first minute dramatically increases the odds of converting that lead, and that odds drop sharply after five minutes. For trade businesses, where a homeowner often calls three companies and books the first one who answers, speed to lead is the single biggest controllable factor in conversion. Our systems respond automatically within seconds using missed-call text-back and AI receptionist, so the first contact happens before a competitor picks up the phone.