How do I optimize my Google Business Profile for a contracting business?
Select the right categories, fill every field, upload real job photos weekly, post regular updates, and enable automated review requests tied to completed jobs.
To optimize your Google Business Profile as a contractor and get more Google reviews, start by selecting the correct primary and secondary service categories, filling out every field including service areas and hours, uploading real job photos weekly, and posting regular service updates. Then enable automated review requests tied to completed jobs so fresh Google reviews flow in consistently.
North & Nova handles all of this as a done-for-you service, including weekly posts, Q&A management, and professional review responses within 24 hours. The profile stops being something you'll get to eventually and becomes an active asset that keeps working whether or not you remember to update it.
The categories matter more than most owners realize. The wrong primary category can keep you out of the Map Pack entirely, no matter how good your reviews are. We pick the ones that match how customers actually search for your trade, not just the ones that sound right.
Book your free 15-minute review
No pitch. We map how work flows through your business and show you where it leaks, whether we work together or not.