How fast should a missed call text back be sent?
A missed call text back should be sent within 10 seconds. Anything slower and the caller has already moved on to the next business.

A missed call text back should be sent within 10 seconds of the missed call. Anything slower and the caller has already moved on to the next business. North & Nova's system fires the reply automatically, so even a call missed at 9 p.m. on a Sunday gets an instant response and a booking link.
Speed is the whole point. A reply that lands in 10 seconds feels like someone is there. A reply that lands in 10 minutes feels like an afterthought, and the caller has already moved on.
North & Nova's system fires the reply automatically, so even a call missed at 9 p.m. on a Sunday gets an instant response and a booking link. The lead stays warm overnight, and you wake up to a calendar slot instead of a lost opportunity.
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