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Capabilities Library

See Every System North & Nova Can Build Into Your Business

137 capabilities across 12 categories. Not a checklist. What gets turned on depends on what your business actually needs, and it is covered by the monthly plan instead of billed line by line.

Interactive Example

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Select the work you would like North & Nova to handle. We will show you which capabilities fit and send your priorities straight to our team.

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137 of 137 capabilities shown

Websites & Funnels

13 capabilities

Drag-and-Drop Website Builder

Build and edit pages yourself, no code required.

What you get: Pages go live the same day, whenever you need one.

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Mobile-Responsive Templates

Every page automatically reshapes itself for phone, tablet, and desktop.

What you get: The site looks right no matter what someone is using to look at it.

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Landing Page Builder

Build a standalone page built around a single offer or a single ad.

What you get: A page that matches the ad, so people do not bounce off it.

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Sales Funnel Builder

String pages together in order, each one moving toward the ask.

What you get: People are guided to book, rather than getting lost halfway through.

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A/B Split Testing

Show two versions of a page and track which one gets more bookings.

What you get: Real numbers instead of a guess about what converts.

Custom Domain Hosting

Your own domain points directly to your site, which is hosted and running.

What you get: A site that looks like yours because it is.

SSL Certificate Included

Every page loads encrypted, padlock included, no extra setup.

What you get: Visitors trust the site enough to actually fill out a form.

Blog Builder

Publish articles straight to the site without another tool.

What you get: More reasons to show up in search, more pages that can rank.

Membership Site Builder

Lock pages behind a login and sell as a one-time or recurring product.

What you get: A new revenue line without hiring anyone to build it.

Popup and Sticky Bar Builder

Trigger an offer or message based on time on page or exit intent.

What you get: A shot at the visitor before they are gone for good.

Countdown Timers

Show a live countdown tied to a real offer end date.

What you get: People act now instead of telling themselves they will come back to it.

Video Embed Support

Drop a video straight into any page, no separate hosting account needed.

What you get: People see the work before they ever pick up the phone.

eCommerce Product Pages

Build product pages with pricing, checkout, and a built-in cart.

What you get: You sell products from the same site, one login, one bill.

CRM & Contacts

12 capabilities

Full Contact Database

Every contact lives in one searchable record.

What you get: You find anyone's info in seconds, not a scavenger hunt.

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Lead and Customer Tagging

Label contacts by type, status, or interest.

What you get: You filter your list instead of scrolling through it all.

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Custom Contact Fields

Add your own fields: job type, property size, referral source, whatever matters.

What you get: The record actually matches how you run the business.

Smart Contact Lists

Lists build themselves off rules you set once.

What you get: The right group is ready whenever you need to reach them.

Activity Timeline per Contact

Every call, text, email, and form fill logs to that contact automatically.

What you get: Anyone on your team can pick up the conversation cold.

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Contact Scoring

Contacts get a score based on how they are engaging with you.

What you get: You call the hottest leads first, rather than working the list in order.

Duplicate Detection

Flags likely duplicate records so they can get merged.

What you get: One clean record per customer instead of a fractured mess.

Bulk Import and Export

Import a spreadsheet in one shot, export anytime you need a copy.

What you get: Your history comes with you, and it is never locked in.

Contact Notes and Tasks

Attach notes and follow-up tasks right to the contact.

What you get: Nothing depends on one person remembering.

Assigned Rep per Contact

Every contact gets an owner on your team.

What you get: Accountability for every relationship, not just the ones someone happens to remember.

Contact Source Attribution

Every contact gets tagged with where they came from.

What you get: You know which channel is actually bringing in work.

Company and Account Records

Group multiple contacts under one company or account record.

What you get: Commercial accounts stay organized rather than tangled with residential accounts.

Pipelines & Opportunities

10 capabilities

Unlimited Pipelines

Build a separate pipeline for each service line or job type.

What you get: Roofing quotes and maintenance calls do not get mixed together.

Drag-and-Drop Stage Management

Move a deal forward by dragging it to the next stage.

What you get: Everyone on the team sees the same real status.

Opportunity Value Tracking

Every deal carries a dollar value that rolls up automatically.

What you get: You know what is coming before it closes, not after.

Won / Lost / Abandoned Tracking

Every closed deal is marked as won, lost, or abandoned, with a reason.

What you get: You can see patterns in what you are losing and why.

Pipeline Conversion Reporting

Tracks how many deals move from each stage to the next.

What you get: A real conversion number instead of a gut feeling.

Automatically Update Job Status

A deal moves to the next stage on its own when a trigger occurs, such as a signed estimate.

What you get: The pipeline stays accurate without someone babysitting it.

Pipeline Notifications

Sends an alert when a deal stalls or hits a certain stage.

What you get: You catch a stalling deal while it is still saveable.

Multi-Pipeline per Business

Run several pipelines side by side under one account.

What you get: Each part of the business gets tracked the way it actually runs.

Revenue Forecasting

Projects expected revenue based on what is in the pipeline and its stage.

What you get: A real number to plan around instead of hoping the month works out.

Custom Opportunity Fields

Add fields specific to the job: square footage, permit status, crew assigned.

What you get: The pipeline reflects how the job actually moves, not a generic template.

SMS & Email

13 capabilities

Two-Way SMS Messaging

Send and receive texts from the business number, right inside the system.

What you get: Every conversation is in one place, not scattered across phones.

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A2P 10DLC Registered Number

Your number is registered the way carriers require for business texting.

What you get: Your texts actually land in the inbox instead of getting flagged.

Bulk SMS Campaigns

Send one message to a filtered group at once.

What you get: An announcement or promo goes out in minutes, not hours.

Email Broadcast Campaigns

Build and send an email to a list segment in one shot.

What you get: One message, the right audience, sent without the manual grind.

Drip Email Sequences

A set series of emails goes out automatically on a schedule.

What you get: Leads keep hearing from you without you having to write another email.

HTML Email Builder

Build a formatted email with your logo, images, and layout.

What you get: Emails that look like they came from a real business.

Email Deliverability Tools

Handles the technical setup that keeps your sending reputation clean.

What you get: More of your emails actually reach the inbox.

Shared Team Inbox

All texts and emails land in a single inbox the whole team can see.

What you get: Any conversation can get picked up by anyone, any day.

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Message Templates

Save common replies and drop them in with one click.

What you get: Faster replies without retyping the same thing all day.

Auto-Reply Rules

Sends an automatic response based on time of day or keyword.

What you get: Every text gets an instant acknowledgment, even at 9 pm.

Conversation Assignment

Route a conversation to a specific person on the team.

What you get: Nothing goes unanswered because everyone assumes someone else has it.

Unsubscribe Management

Opt-outs are tracked and honored automatically across every send.

What you get: You stay compliant and stop annoying people who asked to be left alone.

Email Open and Click Tracking

Tracks who opened the email and what they clicked.

What you get: You know what is landing and what to send again.

Automation & Workflows

13 capabilities

Visual Workflow Builder

Build the steps visually, drag and connect, no code.

What you get: You can build or tweak your own automations without hiring it out.

Trigger-Based Automation

A specific action, such as a form fill, automatically kicks off the next steps.

What you get: The right thing happens the moment it should, without anyone remembering to do it.

Time Delay Actions

Space steps out over hours, days, or weeks.

What you get: Follow-up that feels timed right, not dumped on someone all at once.

Conditional Branching

The automation splits based on how someone responds.

What you get: A yes and a not-now get handled differently, the way a real person would.

Goal-Based Workflow Exits

The automation stops the moment the real goal, such as booking, is reached.

What you get: Customers do not get pestered after they have already done the thing you wanted.

Automatic Estimate Follow-Up

A single sequence can mix text, email, and calls to chase every estimate on a schedule.

What you get: Closing rates stop depending on your memory.

Webhook Triggers and Actions

Sends or receives data from other software when something happens.

What you get: Outside tools and this system stay in sync without manual re-entry.

Internal Notification Automation

Alerts your team the moment something important happens.

What you get: Your crew reacts to what matters in real time, not the next morning.

Form Submission Triggers

A form submission automatically kicks off the next step.

What you get: Every form fill gets acted on the second it comes in.

Appointment Triggers

A booking can trigger reminders, prep tasks, or team notifications.

What you get: The whole chain around an appointment runs itself.

Pipeline Stage Change Triggers

A stage change can fire off a text, task, or notification.

What you get: The pipeline actually drives what happens next instead of just tracking it.

Payment Triggers

A payment can trigger a receipt, a tag update, or the next step in service.

What you get: Money coming in automatically sets the next action in motion.

AI-Powered Workflow Steps

AI handles specific steps within the automation, such as writing a draft or interpreting intent.

What you get: Less manual work on the repetitive parts, more time on the job itself.

Calendars & Booking

13 capabilities

Individual Booking Calendars

A live calendar shows your real open slots.

What you get: People book themselves without a single phone call.

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Team Round-Robin Calendars

New bookings automatically rotate across your team.

What you get: Work spreads evenly rather than piling onto one person's schedule.

Group Event Calendars

One event, multiple people can book into it.

What you get: Group bookings run themselves rather than using a spreadsheet.

Class and Service Scheduling

Set up recurring or service-specific booking rules.

What you get: The calendar matches how that specific service actually runs.

Custom Availability Rules

Set exactly when you are bookable, down to the day and hour.

What you get: Nobody books a slot you were never actually available for.

Buffer Time Between Appointments

Automatic gap time built in around every appointment.

What you get: A schedule that is actually realistic to run.

Automated Confirmation SMS and Email

A confirmation goes out the second someone books.

What you get: Fewer wait, did I actually book that moments.

Automated Reminder Sequences

Reminders go out automatically before the appointment.

What you get: Fewer no-shows without you having to remember to text anyone.

No-Show Follow-Up Automation

A missed appointment automatically triggers a reschedule attempt.

What you get: A no-show turns into a second chance instead of a dead end.

Calendar Embed on Website

Drop the live booking calendar right onto any page.

What you get: Visitors book on the spot, while they are still interested.

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Google Calendar Sync

Two-way sync keeps both calendars matching.

What you get: One real schedule, checked in whichever calendar you already use.

Outlook Calendar Sync

Two-way sync with Outlook calendars.

What you get: Same result, whichever calendar your team actually lives in.

Intake Forms on Booking

A short form collects job details when someone books.

What you get: You walk in prepared, instead of asking questions you should have already had answers to.

Forms & Surveys

11 capabilities

Drag-and-Drop Form Builder

Build any form yourself, no code.

What you get: A new form goes live the same day you need it.

Multi-Step Forms

Break a long form into smaller steps.

What you get: Higher completion, because it feels shorter than it is.

Conditional Logic Fields

Fields show or hide based on earlier answers.

What you get: People only answer what is relevant to them.

File Upload Fields

Let people attach photos or documents right in the form.

What you get: You get the picture of the problem before you even show up.

E-Signature Capture

Collect a legal e-signature right inside the form.

What you get: A signed agreement in minutes, not a trip to the mailbox.

Survey Builder

Build a survey and send it after the job.

What you get: Real feedback rather than assuming things went well.

Quiz Builder with Scoring

Build a scored quiz that sorts people by their answers.

What you get: You know who is a real fit before you ever call.

Form Embed on Any Page

Drop the same form onto any page on the site.

What you get: One form, used everywhere it is needed, no rebuilding it.

Custom Thank-You Redirects

Send them to a specific page after they submit.

What you get: A next step, a booking link, a video, instead of a dead end.

Form Submission Notifications

An alert fires the moment a form comes in.

What you get: You respond while the person is still warm.

Partial Submission Capture

Captures what they entered even if they never hit submit.

What you get: A lead you can still follow up on instead of losing entirely.

Payments & Invoicing

11 capabilities

Invoice Creation and Sending

Build and send an invoice right from the same system.

What you get: One place for the job and the bill for it.

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Recurring Billing and Subscriptions

Set it once, and it bills on schedule automatically.

What you get: Recurring revenue that does not depend on you remembering to invoice.

One-Time Payment Links

Send a link, they pay in a few taps.

What you get: You get paid faster without the back-and-forth.

Order Forms with Upsells

Show a relevant add-on right when someone is about to pay.

What you get: A higher average ticket without an extra sales conversation.

Stripe and PayPal Integration

Accept payment through either processor.

What you get: Fewer excuses not to pay, right now.

Text-to-Pay

Send a payment request straight to their phone by text.

What you get: Money moves faster because paying is one tap away.

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Payment Tracking and Reporting

Every payment logs automatically with a real-time view.

What you get: You know your actual cash position without digging through statements.

Refund Management

Issue a refund from the same place you took the payment.

What you get: One less system to juggle when something needs to be made right.

Estimate and Proposal Creation

Build a professional estimate from a template and send it digitally.

What you get: Estimates that look sharp and go out fast, not days later.

Automated Payment Reminders

Reminders go out automatically as a due date approaches or passes.

What you get: Fewer awkward calls, and money comes in faster.

Tap-to-Pay Mobile

Take a tap-to-pay card charge right from a phone.

What you get: Get paid the moment the job is done, no separate card reader.

Reviews & Reputation

10 capabilities

Automated Review Request SMS

A review request texts out automatically after the job.

What you get: More reviews without you having to remember to ask.

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Automated Review Request Email

The same ask, sent by email on the same trigger.

What you get: You catch people either way they prefer to respond.

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Google Business Profile Integration

Connects directly to your Google Business Profile.

What you get: New reviews and ratings show up where you can see them, in one place.

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Facebook Review Integration

Pulls Facebook reviews into the same dashboard.

What you get: One view instead of checking two separate platforms.

Review Monitoring Dashboard

All reviews land in one dashboard as they come in.

What you get: You see a review the day it posts, good or bad.

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Review Response Management

Respond to reviews from inside the same dashboard.

What you get: Faster responses matter as much to future customers as the review itself.

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Display Customer Reviews on Your Website

Display live reviews right on the website.

What you get: Social proof works while someone is already looking at your site.

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Unhappy Customer Internal Alerts

A post-job check-in flags dissatisfaction to your team internally, while every customer still gets the same review request.

What you get: A chance to make it right, without changing who gets asked for a review or how.

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Review Campaign Scheduling

Schedule review requests to go out on a set rhythm.

What you get: A steady stream of new reviews instead of a random trickle.

Star Rating Reporting

Tracks your average rating and volume over time.

What you get: A real read on reputation, not a gut feeling.

AI & Chat

11 capabilities

AI Chat Widget for Website

A chat widget on the site answers common questions automatically.

What you get: Visitors get an answer instead of having to go elsewhere to find one.

AI Appointment Booking Assistant

The chat can walk someone through booking on its own.

What you get: Bookings happen even when nobody is available to chat live.

AI-Powered SMS Responses

Common questions get an automatic reply by text.

What you get: People get an answer right away, any hour.

AI Content Generation

Generates a first draft of content based on what you tell it.

What you get: A starting point in seconds instead of a blank page.

AI Review Response Drafting

Drafts a response to a review for you to approve or edit.

What you get: Faster review responses without writing each one from scratch.

Live Chat with Visitor Tracking

Shows who is browsing live and lets your team jump into chat with them.

What you get: A chance to catch someone while they are actually interested.

Chat-to-SMS Handoff

Moves the conversation from web chat to text without starting over.

What you get: The conversation keeps going instead of dying when they leave the site.

Chatbot Flow Builder

Build the exact conversation flow and questions yourself.

What you get: A chat experience that actually fits how your business works.

AI Receptionist Voice

An AI voice answers the call and handles basic questions or booking.

What you get: Calls get answered even when you physically cannot pick up.

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Missed Call AI Text-Back

A missed call automatically triggers a text back within seconds.

What you get: You still catch that lead even when you could not answer.

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Voice AI for Inbound Calls

Handles routine inbound calls via a voice system rather than a person.

What you get: Your team's time goes to the calls that actually need a person.

Reporting & Analytics

11 capabilities

See Where Your Customers Come From

Shows exactly where each lead came from, in one dashboard.

What you get: You know where to spend more and where to stop.

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Pipeline Revenue Reporting

Rolls up pipeline value and movement into a report.

What you get: A real revenue picture instead of a guess.

Campaign Performance Reporting

Tracks results tied to a specific campaign or send.

What you get: You know what to run again and what to drop.

Call Tracking and Recording

Tracks call source and records the call itself.

What you get: A record you can check, and proof of what was promised.

Email Open and Click Analytics

Tracks opens and clicks per email.

What you get: Real feedback on what people actually respond to.

Appointment Show Rate Tracking

Tracks how many booked appointments actually happen.

What you get: A real number on your no-show rate, not a guess.

Form Conversion Reporting

Tracks views versus completed submissions per form.

What you get: You know which forms are working and which ones need fixing.

Google Ads Integration

Connects ad performance data to what happens after the click.

What you get: You see which ads turn into paying customers, not just clicks.

Facebook Ads Integration

Same connection, for Meta ad platforms.

What you get: One clear read across every ad dollar you spend.

Custom Dashboard Builder

Build your own dashboard with the metrics that matter to you.

What you get: One screen with exactly what you need to see, nothing else.

Agent and Rep Performance Reports

Tracks activity and results by team member.

What you get: Real numbers for coaching, not a gut feeling about who is carrying the load.

Social Media

9 capabilities

Social Media Post Scheduler

Queue up posts ahead of time to go out on schedule.

What you get: Consistent posting without sitting down every day to do it.

Multi-Platform Publishing

Publish to multiple platforms from one place.

What you get: One post, everywhere it needs to be, in one step.

Social Content Calendar

Plan and view your posting schedule in one calendar.

What you get: A plan instead of scrambling for something to post.

Facebook and Instagram Posting

Direct publishing to Facebook and Instagram.

What you get: Posts go out without hopping between apps.

Google Business Profile Posts

Post updates directly to your Google Business Profile.

What you get: An active profile that helps you show up when people search nearby.

LinkedIn Posting

Publish directly to LinkedIn.

What you get: You show up where the professional and referral crowd actually looks.

TikTok Posting

Publish directly to TikTok.

What you get: A shot at an audience your competitors probably are not reaching either.

Content Approval Workflows

Posts route through an approval step before they go live.

What you get: Nothing goes out under your name without you seeing it first.

AI Social Caption Generator

Generates a caption draft based on the post content.

What you get: A starting point for the caption instead of staring at a blank box.

Not sure which ones you need?

In a 15-minute review, we walk through how customers find you, contact you, get followed up with, book, pay, and leave a review, then show you which of these capabilities would actually fix a real problem.