What is lead source tracking software?

Lead source tracking software tells you exactly where each customer came from, whether a Google search, a referral, an ad, or your Google Business Profile, so you can stop spending on channels that do not produce paying jobs.

North & Nova tags every lead with its source automatically, so at the end of the month you can see which channels drove revenue and which wasted money. That turns marketing from a guessing game into a measurable system and lets you double down on what actually books jobs.

Our local SEO for service businesses page covers how organic search shows up in that source data. When you can see that 40 percent of your booked jobs came from Google and 5 percent came from a paid ad you are spending $2,000 a month on, the decision on where to spend gets a lot easier.